About Heartland



Heartland Counseling Services, Inc. 501 (c) 3 was founded in 1977 by psychologist, Dr. Stanley Reiss, to serve individuals and families struggling with mental health and substance abuse in the tri-state area of Nebraska, Iowa, and South Dakota. Since its physical location was located in Nebraska, the state reached out to Dr. Reiss in the early 1980’s requesting that his agency become a serving partner of Nebraska’s Region 4 Behavioral Health Services and he agreed. Since then, Heartland Counseling Services, Inc. has become a community mental health center for Nebraska and serves 11 of 22 counties in Region 4, which include Boyd, Brown, Burt, Cherry, Dakota, Dixon, Holt, Keya Paha, Rock, Thurston, and Wayne. This allows Nebraska residents who have no health insurance are able to utilize a sliding scale for payment in order to gain mental health and substance abuse services. Heartland Counseling Services, Inc. continues to serve residents that have health insurance of Iowa and South Dakota.


Heartland Counseling Services, Inc. has four physical locations in Nebraska that include Ainsworth, O’Neill, South Sioux City, and Valentine. We provide an array of services that include, but that are not limited to the following: mental health and substance abuse evaluations and counseling, 24/7 crisis response team, intensive outpatient program for adolescents and adults, tele-psychiatry and medication management with Richard Young Outpatient Clinic, community support services for adults, day rehabilitation programs in O’Neill and South Sioux City called The Life Center, group counseling at Dakota County Jail, DUI/OWI classes, anger management classes, and prevention classes at the South Sioux City Community Schools. 


Currently, there are 11 licensed mental health practitioners and substance abuse therapists, two community support providers, one day rehab case managers, two crisis responders, four business department staff, seven front desk staff, one peer support provider, and one prevention specialist. In the past fiscal year, we provided counseling and/or community support to over 1500 individuals at Heartland Counseling Services, Inc., this does not include prevention classes and those students who were reached.